Everyone loves heading into their local Co-op and we are working to carry that neighbourhood feeling onto their social posts. The ever-changing briefs and media means that adaptability is vital to get projects out of the door.
The work that I have done for Co-op is primarily social focused. I’ve done some videos to promote the new gin liqueur and events like Diwali or Bake Off. It’s a series of constantly changing briefs. We have to tailor the social calendar to what is going on in the UK and at Co-op. I have gotten to do everything from the original concept, to creation to amends on other’s work. The project requires a tight and adaptable team with great communication across various locations. I am constantly trying to find out new and exciting techniques for my posts, to keep them relevant and make them all different.